Your inbox was never designed for this
Email is extraordinarily good at delivering messages.
It is considerably less good at telling you which messages deserve your time.
If you are a founder, executive, investor, buyer, journalist, creator, consultant or recognised specialist in your field, you may receive a constant stream of people asking for something.
Some are relevant.
Some are not.
Some have spent an hour researching you before writing.
Others have inserted your first name into an automated sequence and sent essentially the same message to another thousand people.
From the subject line alone, it can be surprisingly difficult to tell the difference.
The problem is not outreach itself
There is nothing inherently wrong with somebody approaching you professionally.
Many valuable relationships begin that way.
A new supplier can save a company money. A founder may have a product genuinely suited to your organisation. A journalist may have an interesting commission. A business may want to hire you, collaborate with you, invest with you or introduce you to something you would never otherwise have discovered.
The problem is volume.
When access to somebody's inbox costs nothing, there is very little incentive for senders to be selective.
The result is predictable. People send more messages, automation makes that easier, response rates fall, and everybody sends even more.
Eventually, the useful enquiry and the meaningless one arrive looking almost exactly alike.
Pryorify was built to change that dynamic.
A different signal
When somebody contacts you through Pryorify, they have made a deliberate choice.
They have searched for you specifically. They have submitted an enquiry through a route you opened, rather than obtaining your email address from a database. Above all, they were willing to put money behind it, which almost nobody sending bulk outreach will ever do.
Most importantly, the system recognises something conventional cold outreach often ignores:
reading and considering somebody else's proposition takes time.
Pryorify gives that time a value.
That does not mean you are being paid to agree with somebody, buy something or continue a conversation.
You are being compensated for giving a genuine professional enquiry proper consideration and providing a considered response within 72 hours.
Sometimes that response will be yes.
Sometimes it will be no.
Sometimes it may simply be that the timing is wrong.
All three are useful answers.
Why LinkedIn stopped solving the problem
LinkedIn created an extraordinary global directory of professional people.
It also made those people extraordinarily easy to pitch.
For anyone with a visible role, a successful business or an interesting professional profile, the result can be a steady stream of connection requests, InMail and sales messages.
We experience this ourselves.
Many are completely irrelevant. Some offer us services we already provide. Others clearly come from automated campaigns whose targeting never went much further than a job title or industry filter.
After enough of those messages, the natural response is not to become better at reading them.
It is to stop reading them.
That is bad for the sender with something genuinely interesting to say, but it is also bad for the recipient. Somewhere inside the noise may be a partnership, product, investment, opportunity or introduction they would actually have wanted to see.
Pryorify is designed to create a separate lane for those approaches.
Your price is a threshold
The number you set is not a valuation of your attention.
Setting ten pounds does not say "my attention is worth ten pounds". It says: if you are not willing to put ten pounds behind this, it probably does not need me.
That is all the money is doing. It filters out approaches nobody thought hard about, it signals that this particular sender genuinely wants you to see something, and it compensates you for the time proper consideration takes.
If you receive a great deal of outreach, a higher threshold simply means only the enquiries somebody is serious about will reach you.
You may rarely receive one
Some people receive ten enquiries a month. Others receive one a year, or none at all.
That is completely fine, and it is rather the point.
Pryorify is not a side hustle, an income stream or a way to sell your time. Nobody should join expecting regular payments, and we will never suggest that joining creates demand.
The value is in having the route open before somebody needs it. One serious enquiry is worth more than a hundred messages you would never have opened.
Where to put your link
Your profile works best where unsolicited professional approaches usually begin: LinkedIn, your personal site, a company bio, a social profile, an email signature or a contact page.
One line is enough: "For serious professional enquiries: pryorify.com/yourname".
Over time, that becomes a professional contact method in its own right. If it genuinely matters, people know where to find you.
What Pryorify is
Pryorify is professional access, not an expert marketplace.
You are not selling advice, consultations or meetings. You are giving a serious approach proper consideration and a straight answer.
Contacts create a profile and decide how they want to be approached. Senders can then find them and submit a focused enquiry without access to anybody's private contact details.
The purpose is not to sell somebody's contact information.
Quite the opposite.
Pryorify allows professionals to remain reachable without making their personal contact information the product.
Built from both sides of the problem
Pryorify is a Posh Tonic initiative.
We created it because we were simultaneously experiencing both sides of modern professional outreach.
In our own businesses and client work, we sometimes knew exactly who we wanted to contact but could find no reasonable route to them.
Meanwhile, our own inboxes and LinkedIn accounts were filling with approaches from people who could easily reach us but had apparently spent almost no time deciding whether they should.
That contradiction became the basis for Pryorify.
The internet has made professional people remarkably easy to identify.
What it has not solved is how to make the resulting communication worthwhile.
We think access works better when both sides have something invested in the conversation.
What Pryorify is for, and what it is not for
Pryorify handles cold approaches aimed at a person: pitches, sales outreach, recruiter messages and requests to pick your brain. That is the traffic we exist to price.
It is not a channel for your real business enquiries. Customers, clients, suppliers, partners and applicants to a role you advertised carry on reaching you through your own channels, free of charge, exactly as they do now. Creating a profile redirects nothing, blocks nothing and never shows your email address.
There is also no ongoing conversation here. One enquiry, one considered reply, and the two of you carry on privately if you both want to.
Why Posh Tonic handles payments
Because Pryorify is a Posh Tonic initiative, payments are processed through Posh Tonic's official Stripe infrastructure.
This keeps the financial side of the marketplace within an established business account and provides a secure foundation for payments between the different sides of the Pryorify platform.
Pryorify can therefore remain focused on the thing it was built for in the first place: helping worthwhile professional enquiries rise above the noise.
What we charge
Pryorify keeps 10% of a completed enquiry, and nothing else. Most platforms and agencies take 10 to 20%. We would rather charge as little as we can and still run the service properly.
Card-processing and payment-provider conversion costs come out of that 10%. A sender pays exactly the price on the page, with nothing added on top, and the recipient receives 90% of it whatever the payment cost us.
See pricing and fees for a worked example.